TCU Athletics, in conjunction with Collegiate Licensing Company, has announced the debut of sport-specific SuperFrog logos beginning with basketball.
The initial product of SuperFrog basketball merchandise is now available at home women's and men's basketball games.
"This launch represents an incredible opportunity to expand the TCU brand and deepen our connection with fans in a new way," said Ryan Peck, senior deputy athletics director for external affairs and revenue generation. "By showcasing sport-specific SuperFrog logos, we’re not only celebrating the successes of our teams but also strengthening our identity and great pride associated with each program. This effort amplifies SuperFrog’s iconic visibility as a cornerstone of TCU Athletics and creates exciting new ways for fans to show their Horned Frog spirit across our athletics program."
The basketball mark is the first logo in a series aimed at enhancing the strong connection between SuperFrog and TCU fans worldwide. Additional sport-specific marks are in development and will be added to the collection throughout the year.
Merchandise for fans will include Nike apparel and Legacy headwear for the launch.
SuperFrog basketball merchandise is available now at the TCU Campus Store and online at shop.gofrogs.com.
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