Tuesday, August 6, 2019

'Ice-Cold Beer Here!'



TCU fans will be able to chug a beer when the Frogs score in Amon G. Carter Stadium this season!

“I am excited to announce we will begin selling beer throughout Amon G. Carter Stadium beginning with our home-opener versus Arkansas-Pine Bluff on August 31,” TCU Athletic Director Jeremiah Donati recently announced. “Based on the overwhelming feedback from our season-ticket holders and constituents, we believe this addition will significantly enhance the overall game-day experience for our fans. As always, fan safety is a top priority to us and we will employ best practices to ensure the program is administered in observance of all appropriate safety protocols.”

One of those best practices is the elimination of in-and-out privileges for fans, which happened when TCU began selling beer at baseball games, in Lupton Stadium, in 2018. Fans who leave Amon G. Carter during the game will need a new ticket to re-enter.

Previously, within Amon G. Carter Stadium, alcohol had only been permitted in suites and premier-ticket areas at TCU games.

There will be about eight different beer selections available (all Miller Coors brands) in Amon G. Carter. Beers will cost $7. Beer will be available for purchase at all concession stands.

Beer will be sold when gates open -- two hours before kickoff -- the start of the fourth quarter.

Other Big 12 schools that sell beer at their football games include Texas, Texas Tech, Kansas, Oklahoma, Oklahoma State and West Virginia.

Amon G. Carter Stadium Beer Sales FAQs

From GoFrogs.com

Why is TCU now offering beer sales for the general public at its games?
TCU has offered alcohol sales for several years in club and suite areas inside Amon G. Carter Stadium, Schollmaier Arena and Lupton Stadium. In keeping with national trends, we are now offering beer to the general public at TCU football games. Beer sales have been a success at Lupton Stadium the last two seasons.

TCU is always looking to enhance the fan experience, and beer sales have been a popular request through the years. After our latest season-ticket holder survey, the timing is now right.
 

Why can't I re-enter the stadium like I always have?
In benchmarking other institutions, and anticipating trends in large venues, the elimination of the in-and-out policy is the safe action to take.
 
When will beer sales open and close?
Sales will begin when gates open two (2) hours before kickoff, and conclude at the start of the fourth quarter.
 
Will bottles or cans be available?
Aluminum bottles will be available.
 
Where do I go to purchase a beer?
Beer sales will take place at all concession stands throughout the stadium.
 
What are the beer prices?
All beer will be available for $7. We are working with Miller Coors and Andrews Distributing on the selections.
 
Can students buy beer?
TCU policy is to check the ID of any person who looks under the age of 30. If students present a valid ID proving they are 21 years of age, they are permitted to purchase a beer.
 
What are you going to do with unruly fans?
As always, anyone creating a disturbance or taking away the enjoyment of the game for others will be subject to removal from the stadium by security. Fans can download the FrogShield app, allowing you to report safety concerns with photos/videos as well as contact the TCU Police quickly and directly.
 
Will accommodations be made for those who are unable to drive?
TCU Athletics, through its partners Miller Coors and Andrews Distributing, will be offering a designated driver program. Stay tuned for details that will be communicated prior to the first game. 
 

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